...or, more likely in this instance, personal bias, is it good for the business? Forget everything that surrounds the disappareance and repatriation of Bowe Bergdahl. If I'm a publisher--or an editor--I'm looking for something that's going to be red-hot and earn out in the first week of release. You can't tell me that what Bergdahl's platoon mates are proposing isn't just that: a timely, red-hot idea that would burn its way through the best seller lists. But instead of cold, calculating business sense--which is what we're all told the Big 5 NYC publishers operate on--we get prevarication like this: Really? The media (or at least Atria) will pass on millions of dollars of revenues to protect a lame duck president?