The problem began in the '60s when dope smoking hippies were protesting the Vietnam war. The introduction of marijuana to the middle class college crowd was a success. The hard drug problem began in the '70s with the popularization of snorting cocaine, as glamorized in movies and music. Coke became popular as the "champagne" compared to pot as the "beer." The popularity of cocaine legitimized the "powder" family of drugs. That is when things started to go downhill dramatically. Before that time hard drug use was primarily low class and criminal elements. After that time hard drugs became popular with middle class and with the general population. That is when the minor problem of drug use started to become the monster problem it is today. I wish I had some good ideas on how to reduce demand, but alas I don't. However I recognize that any inroads on reducing demad would be a great start on reducing the success of drug trafficking.