From /.: "The LA Times is running a story today saying that marketers are pulling out of Second Life, primarily because surprise, surprise the 'more than 8 million residents' figure on the game's Web site is grossly inflated. Also, as it turns out, the virtual world's regular visitors at most 40,000 of them online at any time are not only disinterested in in-world marketing, but actively hostile to it, staging attacks on corporate presences such as the Reebok and American Apparel stores. Inflated? Probably, I have a lot of friends who game, CS, WoW, even Lineage, but I don't know ANY that play Second Life.