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Safety Commercial - The Brits Do It Again

Discussion in 'Society and Culture' started by SixofNine, Feb 19, 2010.

  1. SixofNine

    SixofNine Jedi Sage Staff Member

    Excellent Ad - no gore or depictions of death like some of the other powerful auto safety commercials -- more the classic Eisenstein technique of directing the audience's focus on the individual.

    <embed wmode="opaque" src="http://c2.static.ning.com/socialnetworkmain/widgets/video/flvplayer/flvplayer.swf?v=201002091145" FlashVars="config=http%3A%2F%2Fwww.adgabber.com%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D546804%253AVideo%253A183621%26ck%3D-&video_smoothing=on&autoplay=off&isEmbedCode=1" width="456" height="260" bgColor="#FFFFFF" scale="noscale" allowScriptAccess="always" allowFullScreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"> </embed>
    <small><a href="http://www.adgabber.com/video/video">Find more videos like this on <em>AdGabber</em></a></small>
  2. Steve

    Steve Is that it, then?

  3. SixofNine

    SixofNine Jedi Sage Staff Member

    Yeah, I pulled it off of adgabber.
  4. cmhbob

    cmhbob Did...did I do that? Staff Member

    Oh, very good stuff.
  5. Copzilla

    Copzilla dangerous animal Staff Member

    That's awesome.
  6. SixofNine

    SixofNine Jedi Sage Staff Member

    I read an interview with Stanley Kubrick in Rolling Stone magazine many years ago, after he had moved to London. It surprised me to hear him praise TV commercials. At the time of the interview those Michelob commercials showing striking urban nightscapes with Clapton's "After Midnight" as the soundtrack were ubiquitous. Kubrick said that if you could extend the intensity of a well-made commercial like that to the length of a feature film, you would have a sure winner on your hands.

    This commercial reminded me of that comment. There isn't a frame of it, one pixel, one note of the music, that isn't perfect.

    It's also refreshing to see such an intense auto safety message that doesn't rely on the shock-and-awe, slow motion, fatal crashes.
  7. SixofNine

    SixofNine Jedi Sage Staff Member

    Ah, YouTube comes through with an embeddable link. :) The quality supports full-screen viewing.

    <object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/h-8PBx7isoM&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/h-8PBx7isoM&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>
  8. ditch

    ditch Downunder Member

    That was great. Approaching road safety from the other end of the line of possible options.
  9. Cariad

    Cariad cymru am byth

    Awesome!!! Powerful enough to repost on FB and remind all my friends.
  10. SixofNine

    SixofNine Jedi Sage Staff Member

    Gotta love the Internet -- I found that Rolling Stone interview with Kubrick -- OT from this thread, but well worth reading in its entirety. Kubrick was a big fan of American football, and back then friends sent him video tapes of NFL games. That's how Kubrick wound up watching American TV commercials and commenting on them. I think what he said has a lot of applicability to the ad in this thread (interviewer in boldface):

  11. ethics

    ethics Pomp-Dumpster Staff Member

    Thanks for sharing that!

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