PETA's 6-month protest campaign against Burger King has come to a close, and its members apparently worked up an appetite from all that sign waving. During the campaign, and possibly because of it, Burger King introduced the BK Veggie - the first vegetarian sandwich offering by a nationwide U.S. burger chain. The bigwigs at PETA want very strongly to see the sandwich succeed, so they've launched another campaign - but this time, it's to encourage people to 'Try the New BK Veggie!' The <a href="http://www.peta.org/feat/bkveg/">pro-Burger King campaign</a> is in typical PETA demonstration style, with guys in cow suits and folks carrying placards extolling the tasty-n'-meatless virtues of the BK Veggie. There's even a short film on PETA's website encouraging its members to 'put down your protest signs and tie on your bibs.