Introducing 5% Back at Whole Foods Market with the Amazon Prime Rewards Visa Card (link) Cutting to the chase scene, get an Amazon Visa card and if you are Prime you get 5% off all Amazon and WFM pruchases. Non Prime gets 3%, and all get 2% on gasoline and restaurants, 1% on everything else. It's a banking move. Amazon is in the credit card market. Amazon Prime now reaches nearly half of U.S. households (link) Amazon is in the business of sipping money streams. I'm in the business of sipping Amazon. Amazon has been experimenting on dropping WFM prices on some products. Amazon has the infrastructure that for a mere $40 you can voice order almost anything. (Echo Dot on sale, $39.99, list price $49.99, offer to extend until ... ???) "Alexa, please order X... from WFM and have it delivered." Probably take 30 minutes in major cities. Evidently the stock marked correction is over. I came out of it with $25K gains just on Amazon but less taxes on my pay check too! Eeeekkk! I just realized California (perhaps my eventual destination) has legalized pot! What if Amazon enters the business? "Alexa, please deliver 10 grams of Columbia Supremo Especial to my house." Hey Amazon, "Who's ya momma?" For the record Suzy does not participate in the use of recreational drugs nor condone such use. This is just a thought experiment.