link Mostly I think this article is either duh or clueless. I buy the articles they are describing in multiples anyway, ex: shampoo, hair spray, hair gel... People buy in multiples to save money. People like Amazon Prime because they save money. It would be too much of a hassle to buy things like toiletries in small quantities because the whole point is to not be hassled into having to keep buying each time you run out. If somebody orders a bar of soap and waits until they run out to buy another they're an idiot. Well that's extreme but you get what I mean. My response to the article is that Amazon shoppers are smart and they'll just stock up and buy larger quantities to get the savings. Amazon customers aren't going to be discouraged by this move. I like to stock up all the items I use all the time so I don't have to keep buying them. How about you?