WhenU Still Gaming Google In Other Ways

[Techie News Service]

<![CDATA[Last week there was some news concerning Google and Yahoo's decision to <A href="http://www.techdirt.com/articles/20040513/2022222_F.shtml">ban WhenU's sites</a> after it was determined that they were purposely using "cloaking" methods to get better rankings in their search results. WhenU quickly blamed an outside search engine optimizer. <A href="http://loosewire.typepad.com/blog/2004/05/whenu_addresses.html">Jeremy Wagstaff</a> points us to an updated story by Ben Edelman showing what looks like even more gaming of search engines by WhenU. It turns out that WhenU (possibly against copyright) has <a href="http://www.benedelman.org/spyware/whenu-copy/">made many copies of 26 news articles favorable to them</a> and placed them across 12 different websites owned by WhenU. This way, when Google is searching it picks up multiple copies with the theory being that these positive articles are more likely to show up in a search than any of the many negative articles about the company's practices.




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